What Occurred: On June 26, French luxurious home Celine closed Paris Trend Week Males’s with a bang. The presentation of its Spring 2023 males’s assortment — together with many bare-chested fashions — was eclipsed solely by its starry guestlist, now trending on China’s social media. Followers’ fixation on Ok-pop stars, particularly Lisa from woman group Blackpink (dubbed the “Celine Princess”) and V (Kim Tae-hyung) from South Korean boyband BTS signifies that Celine is receiving some critical site visitors. Lisa’s post-show antics, i.e. pole dancing on the afterparty, have created a viral hashtag and a digital battleground between netizens. The looks of actor Park Bo-gum was additionally notable. The collective hashtag #park bogum, kim tae hyung, Lisa at Paris Trend Week# at present has 150 million views.
The Jing Take: Chinese language ambassadors are usually not the one option to enchantment to native shoppers. South Korean idols are a lot liked by Gen Z and have large, fiercely loyal fanbases. Blackpink’s Lisa is an particularly notable case. Having appeared in home selection reveals comparable to Youth With You, she has vital publicity and was introduced as Celine’s international ambassador in September 2020. Since then the younger idol, initially from Thailand however primarily adopted by Korea, has continued to drive business success for the Hedi Slimane-fronted car on the mainland.
Though the controversy over whether or not to make use of homegrown KOLs or not continues, Ok-pop stars do current a greater than viable various — the continued political points between the 2 nations additionally appear to be reconciling barely. Whether or not it’s (unpredictable) real-life ambassadors or virtual ones, manufacturers can’t escape utilizing KOLs right here. Slimane was given a transparent mission by LVMH chief Bernard Arnault when he joined the label in 2018: to double or triple Celine’s present $1 billion gross sales inside 5 years and increase product classes. 4 years have handed and Arnault is now one of many fastest-growing style corporations on the planet. In response to analysts, it surpassed the 2-billion-euro mark for 2021 in income phrases. That is mainly all the way down to the outstanding success of its ready-to-wear and leather-based items traces. And a beneficiant sprinkling of Ok-pop’s undeniably bankable stardust can’t be hurting.
The Jing Take experiences on a chunk of the main information and presents our editorial group’s evaluation of the important thing implications for the posh trade. Within the recurring column, we analyze all the pieces from product drops and mergers to heated debate sprouting on Chinese language social media.