K-beauty gains traction in Japan on revived popularity of K-pop culture

Ok-beauty expertise occasion throughout KCON 2022 Premier in Tokyo [Source: CJ ENM]

South Korean cosmetics firms are going all-out to broaden their presence in Japan the place Korean magnificence merchandise are quickly profitable the center of younger customers of their 20s and 30s on the revived reputation of Korean pop music, TV exhibits, and movies within the neighboring nation.

Korea’s main well being and wonder chain retailer CJ Olive Younger’s income on Japanese e-commerce firms Rakuten and Qoo10 surged by 223 % on yr in the course of the first three months of this yr.

The surge in Korean cosmetics gross sales in Japan was primarily led by the immense reputation of Ok-pop tradition starting from music to drama and movies.

Bioheal and Wakemake, which began promoting their merchandise by means of the Olive Younger in Japan, noticed their gross sales quantity every soar 4 occasions and a pair of.4 occasions within the first quarter. Daniel Kang, a Ok-pop soloist, is the face of Bioheal whereas Ok-pop lady group Twice’s Japanese member Sana is the ambassador of Wakemake. Each entertainers are large stars amongst younger Japanese folks.

In a position C&C model A’peiu’s gross sales additionally elevated by fourfold over the identical interval, maintaining its profitable streak because it first entered the Japanese market in Might 2020. Flagship A’peiu magnificence merchandise Madecassoside’s gross sales surged 619 % and Juicy-pang Sparking Tint’s 65 % on yr. A’peiu’s model ambassadors are additionally Twice’s Sana and Dahyun, who’re adored by the Japanese youth.

Based on market evaluation, localization additionally helped increase gross sales of Ok-beauty merchandise in Japan.

A’peiu’s Juicy-pang Sparking Tint provides a vivid and glistening impact when utilized, a glance that’s most well-liked by many Japanese girls, main the lip tint to constantly promote out.

Actual Barrier, a Korean skincare model, additionally bought out its Blue Brightening cream on the primary day of its launch in Japan.

Inspired by the newest wave of recognition, Korean main cosmetics makers are actively in search of to broaden their presence in Japan which has emerged as an alternative choice to China, which was as soon as the largest Korean magnificence product export market. Demand for Korean cosmetics in China has been on the regular fall as a result of Covid-19 lockdowns and the ascent of native and different overseas cosmetics manufacturers.

LG Family & Well being Care opened a brand new microbiome cosmetics analysis and improvement (R&D) heart in Hokkaido final month to focus on Japanese clients who’re eager on revolutionary high-quality magnificence merchandise.

Cosmax, Korea`s largest cosmetics unique design producer (ODM), established an area operation in Tokyo and secured land to construct a manufacturing facility in Ibaraki Prefecture in March.

By Kang Younger-woon and Susan Lee

[ⓒ Pulse by Maeil Business News Korea & mk.co.kr, All rights reserved]