Way of life Worldwide has entered into the wonder section with its first-ever magnificence model IKSU. The newly launched model provides magnificence merchandise at an reasonably priced worth level. Whereas this undoubtedly provides to the competitors, the business feels the wonder section is on a development path and extra manufacturers coming into the house will solely add to the alternatives that buyers get at their disposal. “The Indian magnificence market is rising quickly with the emergence of latest manufacturers coming into the market. There has by no means been a greater time than this for bringing in newer manufacturers for customers. It’s thrilling to see new manufacturers launching their very own magnificence vary, thus giving extra high quality decisions to the wonder lovers,” stated Sukhleen Aneja, CEO – Magnificence & FMCG Manufacturers, The Good Glamm Group.
IKSU will supply merchandise which might be vegan, cruelty-free, paraben-free, sulphate-free and free from formaldehyde. The model provides a spread of face merchandise together with foundations, concealers, blushes, and highlighters. The vary additionally consists of eye merchandise like eyeliners and kohl pencils together with vibrant shades of lipsticks and a colourful palette of nail paints beginning at Rs 99.
Devarajan Iyer, Vice President – Advertising, Way of life Worldwide, stated that that is Way of life’s first-ever make-up model. “Shoppers can anticipate high quality in addition to affordability from the IKSU vary. With the launch of IKSU, Way of life continues to be a one-stop vacation spot for all the things from attire to footwear, equipment, and wonder.” IKSU merchandise can be out there in Way of life shops and Way of life’s e-commerce web site.
Speaking about Way of life’s foray within the section, Anuj Kejriwal, CEO & MD, ANAROCK Retail, stated, “Launching its personal magnificence model is sensible – at all times maintaining in thoughts that that is an extremely aggressive section the place each nationwide and worldwide gamers have already got established market share. Whereas Way of life undoubtedly has an edge by way of in-store gross sales capabilities, it would additionally have to go to appreciable lengths to amplify this product line by way of e-commerce. Actually, good high quality, vary and worth competitiveness may be angles that Way of life will search to leverage.”
Azaz Motiwala, Founder, IKON Advertising Consultants, agreed as he stated, “With the emergence of new-age gamers like Nykaa, Purplle, Sugar and Mamaearth, competitors is intensified within the Indian market. Nevertheless, there are nonetheless alternatives for brand new gamers like IKSU. The Indian magnificence and private care market is rising at 10% and is more likely to attain US$ 30 bln by 2025.” He additionally stated that new gamers like IKSU ought to undertake an omnichannel technique to win the customers.
A part of Dubai primarily based retail and hospitality conglomerate – The Landmark Group, Way of life provides a number of classes together with males, girls and children attire, footwear, purses, vogue equipment and wonder.